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Weve Been BostonSpotted

See how we contribute to the hustle of the hub, via Agency Spotter: http://po.st/BostonSpotted!

User Generated Content A Marketers Dream

All hail user-generated content! Are photos of your friends sporting the latest fashion or technology trend flooding your newsfeeds? User-generated content is everywhere and it’s […]

NorBella Joins Taan Worldwide

I recently took my relationship building to a new level by going to Barcelona with the prospect of getting involved in a global agency-networking group, […]

Relationships Matter

(photo cred: Will Burns) When NorBella was in it’s infancy, with four employees and three very brave clients, I developed company goals for growth. This […]

Marketing through Pinterest

Advertising through Pinterest is a combination of two of our favorite things! Pinterest allows users to collect and organize inspirational or lifestyle-oriented photos that pertain […]

The Native Advertising Hype

Native, native, native. It’s a word, dare we say it – over used, in advertising and marketing. A simple Google search for “native advertising” yields […]

Mobile Marketing is On the Move

2014 is set to be an exciting year for mobile marketing and advertising. Our dependence on mobile devices has momentously increased alongside our desire for […]

Has Social Media Sucked the Romance out of Valentines Day

In today’s digitally connected world, old-fashioned values, lasting relationships and in person expressions of affection have become endangered. The endless digital and social media channels […]

Snapchatjust for fun or your brands next social marketing tool

From its recent security breach, fast growing audience and underlying taboo, Snapchat has been making quite a buzz for itself lately.[1] If you’re unfamiliar, Snapchat […]

The Current State of TV with Greg Angland a Broadcast Vet

Explain what is happening with the current state of TV? Today, the television landscape and viewing options available to consumers and marketers are seemingly endless. […]

Nielsen says more people opt out of terrestrial TV entirely

In the past we always figured households who can’t be reached by television were unplugged from the grid entirely. Well, according to a new report from Nielsen that number […]

Nielsen to evolve local TV ratings

As how we consume television keeps changing it is encouraging to see Neilsen update their studies to account for more second screen opportunities. It will be […]

Apps are helping smartphones become digital wallets

Smartphone apps will soon let you pay for just about anything, whether you’re online or at the register. Banks and credit card firms are partnering […]

Why Mobile Will Dominate the Future of Media and Advertising

We’re about to enter a world where there are more tablets and smart phones than PCs. If you’re in the mobile advertising business, your rocket […]

You Can Change the Channel, but Local News Is the Same

Call a reporter at the CBS television station here, and it might be an anchor for the NBC station who calls back. Or it might be the news director […]

Political TV Ad Rates Complicate Election Season

Controversial new FCC rule requires TV stations to post political ad rates Along with the headache of making sure TV ads that get bumped by […]

Cable TV Ads All But Catch Broadcast for the First Time

Nielsen Data Says Cable Grew Ad Take During Recession Ad spending on cable is now on par with that allocated to broadcast TV, according to […]

ClickThrough Rates May Matter Even Less Than We Thought

Metrics Like ‘Hover’ and ‘View’ Found Better Indicators of Intent to Buy We already know that click-through rates on online display ads are abysmal. Now […]

8 Hot Media Trends You Need to Know

When a week’s vacation can leave us behind on social media trends, early adoption becomes more about pattern recognition than bandwagon jumping. Mediaphiles dismissed Foursquare as a […]

Marketers Find a Friend in Pinterest

In an age of fat data plans and broadband access, Pinterest has a message for the media: a picture is worth a thousand words. That’s […]