How to lose $2.5M in one second

How Your Website Loses 7% of Potential Conversions. Download speed matters. A one-second delay could result in 7 percent fewer conversions, 11 percent fewer page views, or even a 16 percent decrease in customer satisfaction. Over the last 15 years, I’ve told that to clients and it’s been confirmed by third-party research. So if speed affects business results, then why would you add a second to a page’s load time?


The Google +1 button and the Facebook Like button add over one second of load time to your page, according to a recent research┬ástudy by TagMan, a tag management and acceleration company. Of course, visitors clicking on +1s will impact rankings. That’s why you’ll want to add the code to your website. Contine reading