If you’re wondering how important Facebook advertising is, check this out:

Facebook marketing studies show that brand campaigns have doubled and CPC and CPM prices on the social site are on the rise. If your marketing team aspires to have a formidable Facebook presence, there’s no time like the present.

ClickZ News has gathered three brief case studies from emerging online companies – to catch a glimpse of what practices are working in the Facebook advertising field.

ClickZ News has gathered three brief case studies from emerging online companies – to catch a glimpse of what practices are working in the Facebook advertising field.

Travel Site Says Facebook Ads Beat Search Marketing by 7X

Over several recent weeks, U.K. travel site On the Beach began testing Facebook ads to see how they compared to its paid and organic search efforts. Increasing Facebook followers was secondary. Contine reading →

You think your brand is popular? Here are 10 animals with more fans than major media outlets.

Let’s face it. Animals rule the Internet. Between LOLcats and upside-down dogs, people just can’t get enough cute. Even serious news stories can’t compare to the viral power of a sneezing panda or giggling slow loris.

In the world of social media, animals have been tweeting with more than just their beaks. They’ve been updating Facebook and YouTube accounts as well. The human faces behind these animal status updates spend precious time managing fictional animal accounts, but many have more online followers than major media outlets. Contine reading →